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NBC 5 Chicago

Content

Pros

NBC 5 does an excellent job of covering news within the Chicago area, and it even provides an option to watch live TV that is easy to find. Both the site and app provide thorough articles, accompanied with photos and videos when applicable. Although a photo is not shown for every headline on the site, tags are placed to clearly indicate that an article contains video content. This order makes it easy to read several headlines in rapid succession.

The site also advertises weather, the station’s charitable events, and special features like NBC 5 Responds and Investigates. Additionally, the sports section is very easy to find on the home page.

Cons

Although there are a few tweets in the lower half of the page, the homepage does a poor job of connecting the site to the station’s social media platforms. The Connect option at the top menu is not intuitive, and users may overlook it because its functionality is not clear.

Website Design

Desktop

Organization: The top menu of the website is neatly organized and easy to navigate. However, the bottom menu has several options that could confuse the user, and the font is a bit small. Additionally, the home page is a bit confusing because the font size of each category is small and easy to overlook.

Photos: The photos on the homepage could be larger to catch the viewer’s eye.

Feature Size: Many of the buttons on the site, especially those connecting to social media, are small and easy to miss. However, the slideshows and categories have a lightweight and aesthetically pleasing design.

Ad Size & Placement: Although the ads on the homepage are effective, they are large and distracting in other categories of the site. On some pages, the ads take up more space than the actual content. Occasionally, the site opens up ads in another tab, creating an inconvenient experience for the user.

White Space: Placing white space on the sides of a page’s layout is an effective way of concentrating content in one area to focus the user’s eye on what is important. However, NBC 5’s homepage has a little too much white space. The extra space could be used to make photos and videos larger and more eye-catching.

Mobile

Overview: The mobile site stacks headlines, videos, and photos on top of each other to make it easier to scroll through. This simplistic design makes it easy for users to find featured stories on the homepage.

Organization: The menu of the mobile site is not as organized as the desktop version. The side menu reveals several options that the user has to scroll through, which may create a confusing experience. There is also a menu towards the top that the user can slide through, but its functionality is not clear at first. This top menu is also tiny and easy to overlook.

Feature Size: Like the desktop version, the buttons of the mobile site are small and easy to overlook. There are also very few icons that connect to the station’s social media platforms.

Ad Size & Placement: Unlike the desktop version of the site, the ads are placed in a way that they are not overwhelming.

App Design

Overview: The app and mobile site are almost identical. Because of this setup, the two platforms share most of the same pros and cons.

Feature Size: The social media icons are even smaller on the app than they are on the mobile site, making them hard to find.

Push Notifications: The app sends regular and frequent notifications about various topics. Some of the more common topics are about weather, traffic, sports, and breaking news.

Social Media

Facebook: 850 thousand likes & 800 thousand followers

The NBC 5 Facebook page mostly features article links to the station’s website. There appears to be minimal videos and little to no interaction with viewers. These posts do not appear to be very popular, and usually stay within the range of 20-300 likes. When compared to the number of followers on NBC 5’s Facebook page, this ratio is very low.

Twitter: 382 thousand followers

NBC 5’s Twitter page consists of article links and retweets from reporters. The page rarely uses hashtags and does not seem to interact with viewers often. Most Tweets receive very few likes and retweets, only occasionally exceeding 10 likes.

In terms of content, NBC 5’s Twitter page is relatively diverse, focusing on weather, traffic, crime, recalls, and sports.

Instagram: 47.7 thousand followers

NBC 5’s Instagram features images of talent and beautiful shots of Chicago. Many of the photos are re-posts from viewers or reporters, who are encouraged to tag #nbcchicago for a chance to be featured.

The station’s Instagram seems to be more successful than its other social media platforms. Most Instagram posts receive 100-500 likes.

ABC 7 Chicago

Content

Pros

The content of ABC 7's website correlates well with what is posted on the app. On both the site and the app, ABC 7 delivers thorough news about the Chicago area, along with multimedia content to accompany each story. The multimedia content, which includes videos, photos, and interactive photo slideshows, provides a more engaging experience for the viewer.

ABC 7 localizes its areas of coverage through these platforms, making it easier for viewers to find information that directly applies to them. Its menu is broken down into the following neighborhoods: Chicago & Suburban Cook Co., Northern Suburbs, Western Suburbs, Southern Suburbs, and NW Indiana.

The site and app also have helpful updates about weather on traffic. ABC 7 provides an hourly and weekly weather forecast on both platforms, along with weather maps for various Illinois counties. Additionally, the interactive traffic map creates a more engaging experience for users.

Cons

Although ABC 7 provides extensive coverage, the tone of many of the station's headlines are negative, especially when presenting violent news. For example, on July 20, 2017, the most popular stories were:

Teen fatally shot in Hammond while answering door
3 injured in Edens wreck; more rain falls on flooded communities
2 women arrested after baby falls out of restaurant trash

Although these stories present negative news, these topics can be delivered in a more sensitive manner to account for the communities that are affected by these stories.

Additionally, the menu of both the site and app is too cluttered, overwhelming users with more options than they want. Although the menu of the app is more concise, the website has over 30 options in its dropdown menu alone, making it hard for users to find what they are looking for.

Website Design

Desktop

Organization: The desktop version of the website is cluttered and overwhelming. Although there are several menu sections, it is hard to tell how the stories featured in the homepage relate to these sections.

Photos: The site's design emphasizes that each story has some form of multimedia content to attract the viewer. However, the thumbnails are large and poorly organized in the lower half of the homepage, and they even overshadow the headlines below them. The thumbnails on the sidebar are not even in-line with the other sections of this part of the homepage.

Feature Size: The button size of ABC 7's website are too small, making it easy to miss them. It can be hard to find social media features or identify that something is a slideshow.

Ad Size & Placement: Most of the ads on the site are large and inconvenienty placed. Upon opening the homepage, an ad in the footer appears, which distracts the user from the important content on the site. Although the ads take up a substantial amount of space on the page, the font on some of ABC 7's own ads is too small to read unless the user zooms in.

White Space: ABC 7's site feels cluttered and disorganized because little room is left for white space. Proper spacing not only makes web design more aesthetically pleasing, but also easier for the user to understand the organizational layout.

Mobile

The mobile version of the website is very similar to the desktop version and has much of the same design issues. However, in order to adapt to the smaller mobile frame, the mobile site design is a bit simpler.

App Design

Organization: ABC 7's app is organized more effectively than its website. The stories are easy to find as the user scrolls down the opening page. However, like the website, the app faces the same problem of having too many categories in the main menu.

Feature Size: Like the website, the app's buttons are small and look stylistically outdated.

Push Notifications: The app sends regular and helpful notifications that are mostly about weather. However, this feature requires the user's permission to be enabled.

Social Media

Facebook: 2 million likes and followers

ABC 7 features short previews of its newscasts on its Facebook page, along with beautiful photos of Chicago. Some of the most popular posts are Facebook Live videos, Captured on Camera phone videos from viewers, and questions that ask for a response from followers. These posts receive over 1 thousand likes. Each post also has a caption that starts with an eye-catching introduction in caps.

The ratio of ABC 7's followers to the number of likes on its posts appears to be low. Although ABC 7's Facebook page has close to 2 million followers, the station's posts rarely rarely receive over 1 thousand likes. It is even common for a post to receive as little as 50 likes.

Twitter: 658 thousand followers

The Twitter page mostly features still images from newscasts, with little video content. ABC 7 rarely receives retrweets and likes on its Tweets. Most posts rarely exceed 100 likes and retweets, and many receive as little as 10 likes and retweets.

Instagram: 88.2 thousand followers

Most of ABC 7's Instagram posts receive 200-600 likes. Some of the most popular posts are beautiful photos of Chicago or photos of food. The Instagram features more reposted content from reporters and viewers, encouraging them to tag #abc7chicago.

Comparing NBC 5 & ABC 7

A Short Summary of Our Findings

What NBC 5 Does Better

Website & App

NBC 5 does a better job of organizing its website and app. The layout of these products is significantly cleaner than ABC 7’s products. Overall, the site looks more modern and lightweight, following recent web design trends. In addition, it publishes more varied content and posts less negative headlines than its competitor. The ads on NBC 5’s page also do not hinder the user’s experience the way ABC 7’s do. However, there is still room for improvement, and many of the features on the website can be made larger to catch the viewer’s eye. In addition, although there are several advertisements for community events throughout the site, it may be helpful to have a single page or calendar to easily find these events in one place.

What ABC 7 Does Better

Social Media

ABC 7 appears to have the upperhand when it comes to social media. The station’s engagement with its viewers is substantially better, and it is clear that they interact with them regularly. As a result, the station’s posts generally receive more likes than NBC 5’s does. This higher social media engagement may contribute to ABC 7’s higher ranking than NBC 5 when Googling “Chicago local news.” NBC 5 can increase its social media engagement by interacting with its viewers as much as ABC 7 does. The station can reply to comments from followers and post questions and trivia that influence the user to respond. In addition, NBC 5 can include larger buttons on its website to share articles via Facebook and Twitter.

(Side note: NBC 5 can also have a link to Telemundo Chicago's webpage if the user wants to read the news in Spanish. Although the websites of the two stations look similar, there is little on NBC 5's website that indicates that Telemundo Chicago is its sister station.)

Telemundo Chicago

Content

Pros

Telemundo Chicago focuses on delivering news to the Latino community in the Chicago area. The content directly applies to this demographic, featuring specific content like telenovelas (Spanish soap operas) and health within Latin American countries (listed under Salud) on the homepage. Since the majority of Chicago’s Latino population identifies as Mexican, the site also has a separate section dedicated to news from Mexico.

The Spanish TV station provides extensive coverage about entertainment, weather, and crime. Weather, especially, is promoted well on the site and is one of the homepage’s more prominent features.

In addition, the website effectively advertises NBC Universal’s special charity programs, like Apoyando A Nuestras Escuelas (Supporting Our Schools).

Cons

Although immigration is a popular topic within the Latino American community, it does not have its own section featured on the site’s homepage. There is, however, a tab labelled inmigración (immigration), in the top menu bar that scrolls down.

In addition, Telemundo’s site has a separate section for crime (Crimen y Criminales) that is usually not seen on American news sites. This section specifically features negative content that may be a turnoff for some viewers. However, since this section is small and balanced out by the more lighthearted entertainment headlines, it might escape the viewer’s eye.

Website Design

Desktop

Organization: Overall, the site is well organized and easy to navigate. The top menu is divided into intuitive sections that are broken down into comprehensive drop down menus. The design of these menus is especially appealing because of the eye-catching images that accompany the featured articles. However, the large menu at the footer is harder to navigate since several categories are listed and the font is rather small.

Photos: Telemundo Chicago’s website makes good use of photos through interactive sliders and appealing thumbnails that accompany the top articles for each section.

Feature Size: Although the button designs on Telemundo Chicago’s website are aesthetically appealing, they are rather small and can easily escape the viewer’s eye. For example, there are very few icons that link the site to social media. The icons on the homepage are in the bottom footer and are tiny.

Ad Size & Placement: The ads effectively advertise Telemundo’s mobile app and special TV shows. Overall, there is a decent number of ads, and they do not overwhelm the rest of the content on the website.

White Space: Telemundo Chicago’s website effectively uses white space on the sides of each page to make the main content more compact and visibly appealing. However, there could be less white space on the sides to make the site’s main content slightly larger and more eye-catching.

Mobile

Organization: The mobile site matches the desktop version well and effectively encourages the user to download the mobile app.

Organization: The organization of the mobile site is less intuitive than the desktop version. The pop-up side menu is broken up into confusing categories. For example, after clicking on Noticiero Telemundo Chicago, a drop-down menu appears that also features Noticiero Telemundo Chicago as a subcategory. In addition, some of the menu sections are redundant, such as the Noticias En Fotos (News in Photos), Fotos Y Videos (Photos and Videos), and Envía Fotos Y Videos (Send Photos and Videos) sections, which can be grouped together. Aside from this menu, it is not intuitive that the banner in the header labelled Inicio, Noticias, etc. can be scrolled through horizontally. This interactive feature may not even be necessary since only one section is hidden.

Feature Size & Functionality: The only obvious links to social media on the website are located at the bottom of the pop-up sidebar, and their icons are small and easy to overlook. In addition, links like Visita nuestra página hermana NBC Chicago do not work. Upon clicking, on the NBC Chicago logo, the site opens a new tab to telemundochicago.com. This feature linking Telemundo Chicago’s mobile site to NBC Chicago also is not visible on the desktop version of the site.

App Design

Overview: The mobile app looks very similar to the mobile website, aside from the from the menu features. The menu of the mobile app is better organized, and there is an interactive weather radar that is easy to access. The app overall has a lightweight design that his easy to navigate.

Feature Size: Like the mobile website, the social media icons are tiny and are only visible at the bottom of the side menu.

Push Notifications: The app sends helpful and frequent push notifications about a wide variety of topics. Some of the most frequent notifications are about weather. Although the notifications are sent regularly, the frequency is not enough to annoy the user.

Ad Size & Placement: Sometimes when opening the app, full screen ads appear that can potentially annoy the user. Otherwise, the smaller banners and images embedded throughout the site serve as effective advertisements.

Instagram

Facebook: Over 500 thousand likes and followers

Telemundo Chicago does a good job of posting consistently and relevantly. However, the page lacks an events tab that can help advertise community events that Telemundo sponsors. In addition, Telemundo Chicago does not interact much with its followers, rarely commenting back.

Twitter: 15.7 thousand followers

Although Telemundo Chicago updates its page frequently, its posts do not seem to have many likes, retweets, or comments. In addition, the Twitter page has a good combination of posts about local news, national news, and entertainment. However, there seems to be little variety in the type of media that Telemundo Chicago posts on its Twitter page. Almost all of the posts seem to be article links, and the page could benefit from video posts or questions that would engage followers.

Social Media: 1.2 thousand followers

Telemundo Chicago consistently posts good quality pictures on Instagram, but these posts do not seem to yield many likes. Most posts receive around 50 likes, which is not proportional to the station’s number of followers. The station could possibly improve this low engagement by interacting with its followers. For example, its sister station NBC 5 Chicago encourages its followers to tag #nbcchicago for a chance to be featured on the page. In addition, both stations could include visually appealing videos and Instagram stories. Trivia questions and games could also engage followers, along with incentives for free tours of the station or free Telemundo Chicago themed items.

Univision Chicago

Content

Pros

Univision Chicago’s website features local news in the top section of the homepage, making it easy to find. Some sections may especially be appealing to its Hispanic audience, such as the Horoscope section and immigration.

The site also encourages user engagement through social media, with large banners that say “Síguenos” accompanied by links to Facebook, Twitter, and Instagram. In addition, the site encourages its users to download the network app.

Cons

Although Univision Chicago is a local station, there does not appear to be much content on local news. There seems to be more coverage on entertainment. However, because the site is so disorganized it is relatively hard to tell. There are no clear categories on the site, and the top menu makes it clear that the website is an extension of the network’s website. This is also clear in the URL, http://www.univision.com/chicago/wgbo, which is titled univision.com with chicago as a subdomain.

The site also lacks articles and is purely video and photos. This lack of variety may not appeal to users, who are accustomed to seeing news articles on station websites.

Website Design

Desktop

Organization: The site is poorly organized and confusing. There appears to be two menus at the top, one for the network and the other specifically for the local station. However, the menu for the local station is hard to navigate and has left and right arrows to scroll through. Some of the organizational content appears to be unnecessary, such as the hamburger menu to the sites of other stations. The bottom menu is especially confusing and features over 20 options.

Photos: The homepage of the website is mostly thumbnails to videos since the site has no articles. However, the photo quality does not appear to be very good.

Feature Size: Although the menus are small and hard to navigate, Univision does make good use of its social media icons. They can be easily found in several sections of the site.

Ad Size & Placement: There are several ads that may be annoying to the user. Upon opening the homepage, the ads on the sides distract the user from the site’s main content. In addition, the header ad at the very top bumps the rest of the site’s content down, further distracting the user from the posts about local news.

White Space: The site has little white space, adding to the disorganized feel of the site. The many thumbnails are crowded on the homepage, leaving a cramped feel.

Mobile

Overview: The mobile website looks better than the desktop version does because the thumbnails are split up into different sections in a lightweight design. It is also easier to scroll through the homepage because it is simpler. However, the mobile site has many of problems the desktop version has.

Organization: The menu bar for the local station is even easier to overlook on the mobile version since it is even smaller. In addition, the menu items towards the end of the page are simply listed and must be scrolled through, creating an inconvenient experience for the user.

Feature Size: The icons on the mobile site are small and easy to overlook on the mobile version of the site. For example, the icons for tiempo (weather) and tráfico (traffic) are tiny compared to the large thumbnails. The magnifying glass in the corner could make up for the site’s organizational problems, but because of its small size, the user may not notice it.

App Design

Overview: Univision Chicago does not have its own app. Rather, it is a section of the network app, which is unorganized and cluttered. Chicago news is simply an option out of over 20 tabs, making it hard to find. Upon opening the app, the option to watch Univision network shows on demand appears. Local news is the last option on the bottom menu.

Organization: The app is poorly organized and does not categorize its video content very well. The user simply scrolls through the thumbnails of featured videos, making it hard to find specific content.

Push Notifications: Univision’s app sends few notifications about national news, but nothing on local Chicago news.

Ad Size & Placement: The app has frequent pop-up ads, along with ads on the top and bottom of the screen that appear at all times.

Instagram

Facebook: 165 thousand likes and followers

Univision frequently uses relevant hashtags to increase social media engagement and regularly interacts with followers. Their page also makes use of Facebook Live and event reminders to make sure their viewers tune in. Their response time to direct messages is also very good, and they replied to our private message within five minutes.

Twitter: 16.4 thousand followers

Univision Chicago updates its Twitter page consistently updates its Twitter page and often retweets its national page and reporters. These retweets seem to get the most likes on the page, and the station further increases social media engagement by using relevant hashtags and occasionally posting trivia games.

Social Media: 13 thousand followers

Univision Chicago reposts stories from its talent, attracting some of their followers to its own page. Photos of talent also seem to receive the most likes. The Instagram page does not have a consistent schedule to be updated, and goes through cycles when it posts frequently during one week but nothing the next.

Comparing Telemundo & Univision

A Short Summary of Our Findings

What Telemundo Does Better

Website, App, & Facebook

Telemundo Chicago has a significantly better website and app than its competitor, especially since Univision Chicago is not separate from its network’s site and app. Overall, the site and app look sleek, modern, and flexible. The site also has effective advertisements for its community events and special investigative features, like Responde. However, Telemundo’s site still has room to improve. Like its sister station NBC 5, it could benefit from more links that allow users to share articles through social media and a community calendar. In addition, some of the menu navigation is confusing and may look cleaner if it were condensed.

Along with better performance through its website and app, Telemundo has substantially more Facebook followers and updates its page regularly. The station takes advantage of its large following by posting articles leading to its website.

What Univision Does Better

Twitter, Instagram

Univision Chicago appears to engage its viewers more through social media. The station interacts with its followers regularly and posts games and questions to encourage them to like its posts. In addition, Univision takes advantage of the popularity of its talent by promoting their accounts both on Twitter and Instagram through reposts. Telemundo can also benefit from using this tactic since many of its reporters have large social media followings. For example, anchor Alfonso Gutiérrez has over 15 thousand followers on Instagram, while Telemundo Chicago only has 1.2 thousand followers. Telemundo could possibly gain some of his followers by reposting his material. Lastly, although Univision has less followers on its Facebook page, it makes good use of the Events feature that the platform provides. Through this feature, Univision sends reminders about community events or Facebook Live sessions to its followers.

How To Improve Your Site's Search Engine Ranking

Most Internet trafficking comes from major search engines, like Google, Yahoo!, and Bing. Therefore, maintaining visibility through these sites will bring more users to any given website. Because users are inclined to click on the first few results given by their search engine results page, we’ve put together a few quick tips about how your site can stay at the top of the list.

1. Create innovative content that lasts

Push new content frequently, but also aim to create pages that users can visit over a long period of time. Frequent posts are helpful because search engine algorithms evaluate the freshness of a site’s content. However, these algorithms also look for relevancy to their users. If your site has features that bring users back over long periods of time, search engines will push your site to the top of the list. For news organizations, examples of this type of content can include community calendars, weather radars, and Live TV streams.

2. Increase your social media presence.

A strong social media presence will ensure your site’s relevancy within a search engine algorithm. The algorithm can detect whether or not prominent social media platforms are promoting links to your site. As a result, the more your followers interact with your posts, the more likely your site’s search engine ranking will be high.

3. Make sure your site links internal content appropriately.

Pay attention to how you tag your articles in your website. Search engine algorithms look for keywords in your articles to see how closely they match what the user asked for. In addition, if the search function in your own website works efficiently, it makes it easier for not only a search engine algorithm to look through your site for relevant articles, but also for your site’s users.

4. Keep headlines and permalinks short.

Titles under 55 characters maximize their visibility on a search engine results page. Google recommends that you use three or four keywords, but the most important key words should come first.

5. Encourage comments and user engagement.

Comments are a very clear way of showing that people are reading the content on your site. Therefore, they make it easy for a search engine algorithm to determine that your site is useful and relevant.

6. Make sure your code follows good design principles.

Search engine algorithms also look through your HTML code because they want to make sure that their users receive the best experience possible. If the algorithm detects that your site was not designed well or takes too long to load, it will decrease the ranking of your site. Overall, make sure your site is easy to navigate and follow Google’s web quality guidelines.

How Can News Apps Be Personalized?

Social media platforms seem to gain more and more popularity because they seemingly connect large amounts of people effortlessly. It makes it easy for individuals to chat with their friends or catch quick, entertaining tidbits through their newsfeeds, which are tailored for each user based on their Internet habits. Two of the main characteristics that drive the popularity of social media are personalization and connection to a wide array of friends. We’ve put together a few quick tips to apply some of the features of social media to news apps to further engage users.

1. Provide customized options.

Not everyone likes to read the same types of news. That’s why giving users options to follow specific topics will help them find the articles they want to read more easily. By doing this, they’ll received a customized featured stories section tailored to their tastes, rather than a list of what is trending. In addition, it may be helpful to push customized notifications for the types of news the user follows.

Organizations like BBC News already feature this option on their app, allowing users to filter through the topics they prefer.

2. Encourage users to share articles.

Aside from including buttons to share articles via social media, it may be helpful to include a feature that will allow users to send content to their friends within the app itself. Such a feature could look like a chatroom within the app so the users can continue to share articles and discuss the news. This could possibly incentivize more people to download the app if they find that it makes it easier to share articles with their friends. In addition, a feature can be included to allow users to see which articles are trending within their friend group so they can keep up-to-date with what is important to the people closest to them.

3. Keep track of your user’s habits.

A truly personalized newsfeed would be constructed much like a Facebook feed, which utilizes an algorithm to track the user’s viewing habits. This algorithm then promotes specific content to this user, knowing what the user tends to click on. Although newsrooms do not have the engineering teams that Facebook does to create such a feed, news apps can keep track of their user’s habits in other ways that may be simpler. For example, giving users the option to save articles that they enjoyed and may want to use for later purposes (such as research) can provide insight about what a specific user is inclined to read. Users can also be given the option to like, react, or comment on articles to encourage user engagement. These habits can also be tracked to promote content that is meaningful to each individual.

About

We conducted an analysis comparing and contrasting the performance of
NBC 5, Telemundo Chicago, and its main competitors, ABC 7 & Univision Chicago.

Our evaluation was based on the following criteria:

Website/App Design

Social Media

Survey

Media Analysis

NBC 5 Chicago

ABC 7 Chicago

NBC 5 & ABC 7

Telemundo Chicago

Univision Chicago

Telemundo & Univision

Further Research

A/B Testing

Search Engine Optimization

Reaching out to Millennials

Survey & Insights

Featured Quotes

Who We Are

NBC 5 and Telemundo Chicago Summer 2017 Interns

Noah Arroyo

Victoria Cabales

Irma Gomez

Lauren Kostiuk

Evelyn Marin

Ariana Nufio

Jessica Porter

Jessica Suazameda

About

We conducted an analysis comparing and contrasting the performance of NBC 5, Telemundo Chicago, and its main competitors, ABC 7 & Univision Chicago. Our evaluation was based on the following criteria:

Website/App Design

Social Media

Survey

Media Analysis

NBC 5 Chicago

ABC 7 Chicago

NBC 5 & ABC 7

Telemundo Chicago

Univision Chicago

Telemundo & Univision

Further Research

A/B Testing

Search Engine Optimization

Reaching out to Millennials

Survey & Insights

Featured Quotes

Who We Are

NBC 5 and Telemundo Chicago Summer 2017 Interns

Noah Arroyo

Victoria Cabales

Irma Gomez

Lauren Kostiuk

Evelyn Marin

Ariana Nufio

Jessica Porter

Jessica Suazameda

We conducted an analysis comparing and contrasting the performance of
NBC 5, Telemundo Chicago, and its main competitors, ABC 7 & Univision Chicago.

Our evaluation was based on the following criteria: